Optimizing
Store listing optimization
Edit app store metadata with live character counters, manage versions, run AI reviews, localize, and publish to both stores.
The store listing editor is where you turn keyword research into actual store metadata. It works for both the App Store and Google Play, with store-aware fields and limits.
Live character counters
Every field shows a counter against the real store limit:
| Field | Limit |
|---|---|
| App name | 30 |
| Subtitle (App Store) | 30 |
| Short description (Google Play) | 80 |
| Promo text (App Store) | 170 |
| Keyword field (App Store) | 100 |
| Long description | 4000 |
You’ll never accidentally exceed a limit again.
Versions
Pull your live listing, then create named versions (for example “v1.0 launch” or “holiday test”). Duplicate, update, delete, and compare any draft against the live metadata before you ship.
AI tools (Premium)
- Optimize keywords/phrases — rewrite the App Store keyword field or generate Google Play phrase suggestions.
- Rewrite long description with ASO best practices.
- Compliance review — score the listing 0–100 and flag issues against store review guidelines.
- Translate the listing to multiple countries in one action.
Publishing (optional)
Connect your accounts to push metadata directly:
- Google Play via a service account (Play Developer API).
- App Store Connect via an API key (issuer ID, key ID, private key).
Credentials are stored securely in your operating system’s credential store.
On the free plan, listing fields are read-only. Premium unlocks full editing, AI tools, and publishing.
Related reading
- App Store vs Google Play: how ASO differs — which fields each store indexes.
- Keyword research — choose the keywords before you place them.
- Screenshot studio — the visual half of your listing.